FAQ: WhatsApp

Why are templates required for some messages?

WhatsApp policy requires approved templates for business-initiated messaging outside the care window.

Where are templates created?

Templates are created and approved in Meta. Kewbot syncs them for operational use.

Why did a template message fail?

Common causes include invalid numbers, missing variables, template state issues, or policy restrictions.

Can agents send media files?

Yes, when channel rules and conversation state allow it.

Can I route customers automatically from template buttons?

Yes. Button destinations can be connected to routing actions/flows in Kewbot.

Is WhatsApp Business App the same as WhatsApp API?

No. Kewbot uses API-based capabilities and workflow logic beyond the standard mobile app.

Screenshot coming soon.